PPC stands for pay per click. As the name suggests, it is a process in which advertisers pay a fee each time their ad is clicked on the internet. These advertisements are displayed on the side of search engines like google and yahoo. Search engine advertising is one of the most popular forms of PPC.
How is the PPC process executed
- Setting up a new account
- Targeting the right audience
- Keyword Research
- Setting up the budget
- Analyzing ad variations
- Implementing new ideas
- Setting up the platform
- Target pages
- Final testing
Key skills you learn in PPC
- Creating Campaigns
- Selecting Targeted keywords
Industry scope for PPC
- Many affiliate networks offer PPC services.
- Google adsense is one of the best
- Huge PPC scope in SEO.
Benefits
- You get paid as soon as person clicks on it
- Overall planning
- Great online exposure
- Quick earnings
- Instant results